Monday, February 6, 2012
SeaWeb Super Bowl Commercial
Television commercials are evolving to keep up with our fast-paced and technology driven lives. Advertisers are packing the most punch as possible into their time slot, using bright colors, infectious tunes, or dramatic mini-plot lines. The Super Bowl commercial by SeaWeb proves that silence and a black screen provide the audience with the chance to slow down and contemplate a message. Though plenty of commercials have used the idealistic wildlife footage, a cheesy narrative is usually involved. In this case, no words are necessary. Contrasting the larger than life beauty found at sea with a blank screen makes us wonder immediately what our planet would be without oceans.