Monday, February 6, 2012

SeaWeb Super Bowl Commercial


Television commercials are evolving to keep up with our fast-paced and technology driven lives.  Advertisers are packing the most punch as possible into their time slot, using bright colors, infectious tunes, or dramatic mini-plot lines.  The Super Bowl commercial by SeaWeb proves that silence and a black screen provide the audience with the chance to slow down and contemplate a message.  Though plenty of commercials have used the idealistic wildlife footage, a cheesy narrative is usually involved.  In this case, no words are necessary.  Contrasting the larger than life beauty found at sea with a blank screen makes us wonder immediately what our planet would be without oceans. 

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